Characterization of Mark Zuckerberg

In the novel “The Accidental Billionaires” written by Ben Mezrich in 2010, the character Mark Zuckerberg plays an important role. The reader is introduced to Mark already in the first two chapters, starting in the first chapter with a really short part about him.

Mark Zuckerberg is the son of a dentist and a psychiatrist, who grew up in the upper-middle-class of New York (p.38, ll.20-21), he is studying at the Harvard University. He has a gawky figure, curly blondish brown hair, light blue eyes and a prominent nose (p.38, ll.5-9). It’s not easy to estimate him, because there is nearly no sense of natural emotion or readability in his face, if at all in his eyes, and also there is no real inflection in his voice which could reveal his mood or feelings (p.38, ll.9-10; p.40, ll.11-13). Mark is really intelligent, he’s talking and thinking really fast, but his kind of speaking is also monotone, without any emotion (p.40, l.23). Proving his intelligence, he also thinks a lot about his future, e.g. his wish to join the Porcellian or that he refused the offer of Microsoft knowing that he could do better things with his program in the future than getting a million dollar for selling it (p.39, ll.1-4). But Mark also seems to not have a lot of experience with empathy, maybe he’s also not really able to empathize with others. He doesn’t recognize when he hurts somebodys feelings, and if he does, he’s not sure why and how to appease the situation. He’s also a bit sarkastic, which can fastly be taken the wrong way (p.43, l.2). That makes his behaviour very rational and a bit calculating, too. Mark also often behaves like a smart-ass (p.41, l.25).

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Posted by on September 17, 2013 in Homework


Summarizing and commenting on the Video “Amanda Todd Global News Hour October 13 2012”

The Video “Amanda Todd Global News Hour October 13 2012” was uploaded on the 15th october 2012 on the video platform YouTube by the channel “VancouverAmandaNews”. It deals with the circumstances of Amanda Todd’s suicide.

The 15-year-old teen Amanda Todd tried to become a professional singer by uploading videos of her singing on the platform YouTube. She was bullied for years, both in school and in the internet, especially on the social network Facebook. She then killed herself, because she wasn’t able to carry this load anymore. Now, months after her death, people are still hating and bullying her on Facebook, they create websides there, called “Amanda Todd is a whore” and comment a lot of rude things. The police isn’t able to do anything for her family or friends, because they got about 400 hints from all over the world, and they don’t exactly know which they can believe.

Facebook has a major role in this case, because it is very easy to bully people on Facebook and stay anonym at the same time. Also, people can spread their opinion really fast on Facebook, so in a little amount of time, many people can incorporate doing the same, in this case, bad thing. It fast gets out of hand, and the facebook people act just like a big mob, not really knowing what they are doing.


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Posted by on September 11, 2013 in Uncategorized


Why is Facebook so addictive?

The article “Why Is Facebook Addictive?” by Dr. Brent Conrad was posted on the website “” and deals with the question why the social network facebook causes addiction and how we deal with it.

There are 21 reasons shown, why Facebook makes people addicted to it. These mainly contain that Facebook satisfies the human’s social needs easily. People don’t have to put up a lot of efforts to cultivate contacts and they can express themselves in an easy way. Everybody wants to feel understood by others, Facebook makes this easy by a single click on the like-button or writing a short comment, which is also raising the mood of the affected person. Since our lives are kind of repetitive and monotone, we are searching for a more exciting life and Facebook makes people feel to be part of something bigger. Also you’re “forced” to join Facebook if you want be included in your community.
Facebook is making addicted, because people tend to be lazy and find an easy way in Facebook to communicate and satisfy their social needs.

Joshua, Deike

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Posted by on September 4, 2013 in Uncategorized


Homework 08/30/13: Complete analysis of the cartoon “vintage social networking”

The cartoon “vintage social networking” was drawn by John Atkinson and was published on the 31. March 2013 on the blog ““. It shows a usual desk with a lot of material on it which are labeled with the names of popular websites.

The pictures shows a desk in a room. There’s a lot of stuff on the desk, each piece is labeled different. So on the left side of the desk are two picture frames, which are labeled with the website names “Imgur” and “Instagram”, right next to them stands a globe with the caption “foursquare”. On the right of these things are a scratch pad memory, some sheets of paper and three post-its which stick on the edge of the table. These three things are labeled “LinkedIn”, “WordPress” and “Twitter”. On the shown wall is a pin board and a window next to it, which shows a nice weather outside, these are called “Pinterest” and “YouTube”. Under them, but also on the wall, is a small comic marked with “reddit”. In the middle of the desk is a address book that is called “Facebook”. On the right side of the desk are an old looking telephone and some craft supplies that are inscribed “Skype” and “Tumblr”.

The cartoon shows the replacement of normal things through media. It criticizes the rising use of media, which shifts the normal life more and more into the virtual world. The cartoon supports this message by showing the viewer every item that was replaced by a website.

I think that the cartoon is effective in getting the message to the target group (teens I think), because they directly face the problem each of them should know: that we become more and more dependent to the media. The effect on me was simply, to think about my consumption of media, and that I should probably reduce it and focus more on hobbies and other stuff in the “real life”.

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Posted by on September 2, 2013 in Homework


Homework 08/27/13: Diary entry from the year 2090

Task: Imagine you are on a time journey and in the year 2090. Write either a short dialogue or a diary entry involving the media being used at the time.

Dear diary,

This is my first entry, and the reason I’m writing in you is, that I don’t want to forget about my past, because I’m already getting old, and I recognize how my memory becomes fragmentary. Also, this is a good possibility to put my memories on record for my grandchildren, so they can try to imagine how the time was when I was a kid.

So one of the great things that changed is the abolishment of the classical TV program. When I was a kid, the program in the television was fixed, when the people wanted to watch something specific, they had to wait until it was shown. Completely different to today’s circumstances as you might realize. Today you just type in what you want to see and it’s immediately available.

So in the next few entries I will tell you some more about my past and the changes that went on in media, but for now I think I wrote enough.


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Posted by on August 27, 2013 in Homework


Homework: media use in Germany

Task: media use in Germany – Der Spiegel – mediation: You are doing a traineeship in the USA. You are asked to write a short email summarising the article about media use in Germany to all the employees in the company.

Dear colleagues,

Because of my traineeship in your company, I want to share a summary of a german article out of the newspaper “Der Spiegel” with you, of which I thought it could be some interesting information for you.

The article “Steigender Medienkonsum: 585 Minuten Lebensausfall?” was published on the 16th january 2013 by Frank Patalong on the german online newspaper “Der Spiegel”. It deals with the media use in Germany and discusses whether it is wasted time or not.

The author picks the theme up by refering to the english saying “Get a life!” and starts with the question, if this is a legitimate statement because life isn’t tied to a specified kind of livestyle. The following lines is a study by SevenOne Media mentioned, which points out that people from the age of 14 – 49 have a average media use of 10 hours a day, and this consumption still rises. That means that the Germans spend 16% more of their time for media than they did 10 years ago. The following paragraphs discuss, if this fits with the definition of life, because “Get a life!” is said as a advice, to do something useful with the own life, and sitting 10 hours a day in front of media is questionable, if this is something fulfilling. If it is something we will remember when we’re old.

So, in the end, the author weighs the opponent arguments up, and declares for himself that in his opinion the definition of life is very subjective, because everybody thinks of something else when thinking of life fulfilling things. He thinks that “Get a life!” is a good advice though.

I hope you liked my summary of this article, I just thought it could be something interesting to introduce you into Germany and it’s media consumption. I’m looking forward to work with you,

sincerely, Deike

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Posted by on August 20, 2013 in Homework


Homework: summarize the text and describe one of the charts

The article „The UK’s online obsession: the latest Ofcom figures for media consumption” was posted the online newspaper “The Guardian” on the 13th December 2012. It deals with the media consumption of Britain, compared to the rest of the world.

Smartphones continue to be a popular choice for the Britons. According to the Ofcom’s annual communication market report, the UK is becoming one of the most addicted countries to the web and gadgets, and already 60% of the mobile phone owners in Britain use a smartphone. In a time of online shopping, social networking and catch up TV, british people have been downloading more than 400 megabytes per month on their smartphones in 2012, that is 60% more than the year before. This record is highly affected by the big popularity of social networking sites, because of about 60% of the adolescents and 40% of the adults who use these on their phones.

The UK is on the first place when speaking of online shopping, with consumers spending on average more than £1000 per year. Likewise, 36% of the British used the internet as their primary source for world news.

Afterwards, the article also gives some charts and tables, comparing the use of the web and gadgets of the UK to numerous of other countries, for example the viewership of the Olympic Games, the volume of SMS sent per month or the spent money with online shopping.


The bar chart “Mobile owners accessing social networking sites” shows the increase of people using smartphones to access social networks from 2011 to 2012.

At the top of the ranking in 2012 are Australia, the UK and the USA, followed by Japan with about 40% of the mobile owners . These countries had, in comparison to 2011, a big increase, in contrast to e.g. Germany or France. There is also just a little difference between Germany and France, as well as between Australia, the UK and the USA. The lowest score has Germany, with about 25% of the mobile owners.



Posted by on August 15, 2013 in Homework